Creative Lead for Brand Development & Web Design Excellence

Portfolio 2024

meet your Creative Lead for

Brand Development & Web Design Excellence

My expertise lies in streamlining business tasks through high-converting websites that drive income, as well as enhancing your brand’s image with visually appealing and professional design. This approach helps business owners save time and elevate their offerings.

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8+ YEARS DESIGN EXPERIENCE

500+ PROJECTS COMPLETED on SCHEDULE

100+ HAPPY CLIENTS and ELEVATED BRANDS

WORK EXPERIENCES

2016 - present

Senior Brand and Web Design Creative Lead

lavenia enterprises llc, DBA Brand Builder AI

2016 - 2023

Creative Marketing Manager - Project Based

COLLEGE THREAD LLC, DBA GREEK HOUSE

2016 - 2018

Creative Designer & Workflow Specialist

Restaurant Profits

2015 - 2016

Front-End Designer

Home shopping philippines

2013 - 2014

Junior Web Designer

Hibu philippines

WORKED WITH:

BRAND BUILDER AI

SHANNON LAVENIA

GREEK HOUSE

RENTACOOP

THE THRIVING MAMA /KATE BULL

PALEO FOLKS

APNEA PH

SPERANZA PILATES STUDIO

MKKS FOOD INDUSTRY

JASMINE WOMACK

MOMSANITY

LOUISE HENRY

SAVVY SYSTEM

BOSS PROJECT

AND MORE...

certifications and features

2023 - present

TAMPA BAY CHAPTER MEMBER

2024 (ongoing)

Go High Level Certification

go high level

2019 - present

Adobe Certified Professional

Graphic Design & Illustration using Adobe Illustrator

2018 - present

Digital Advertising Certified

HUbspot academy

PORTFOLIO CONTENT

REMARKS:

I’ve had the opportunity to work on various marketing automation, workflows, email sequence, campaign launch and funnel projects for a range of clients, either remotely or in-house. Unfortunately, I cannot share these projects publicly, but if you’re interested, I’d be happy to schedulea private appointment to discuss them with you.

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SOCIAL MEDIA GRAPHICS | STORIES

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EMAILS AND FUNNEL AUTOMATION

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MARKETING AUTOMATIONS

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web design

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BRANDING CASE STUDY

APNEA PHILIPPINES

BRAND ROLL OUT FOR APNEA PH

Apnea PH is a pioneering freediving school in the Philippines, established in 2016. As the brand designer for Apnea PH, I had the privilege of conducting a case study and undertaking a complete redesign of their brand materials. This journey began a few months ago when I embarked on my Molchanvos Freediving certification course, which spanned nearly six months and ignited my love for the open water. During this time, I had the opportunity to observe Apnea PH’s social media presence and recognize the untapped potential for brand improvement and solidification.

APNEA PH - A BRIEF INTRODUCTION

Apnea PH is a freediving school founded in 2016 and stands as one of the pioneering institutions in the Philippines. With its headquarters in Anilao, Batangas, and an additional branch in Dauin, Dumaguete, the school has now expanded its reach. The objective was to revive the brand, which had existed for a considerable period with minimal branding efforts, transitioning it from a state of insignificance to one of ubiquity through strategic and creative initiatives.

BRAND POSITIONING

Starting from within, extending to the world

Branding is inherently a form of storytelling, and the saying “Facts tell, stories sell” holds true. To truly understand Apnea PH and its brand essence, my project partner - the founder, Marese Secades - her coaches, and I spent countless hours brainstorming the school’s mission and vi- sion. Additionally, I conducted interviews with some students, including potential clients. These candid and wide-ranging conversations provided invaluable insights into the courses they offer itself, the possible advocacy collaborations, as well as the cultural and mission-driven aspects of Apnea PH.

Through this research, I came to realize and appreciate the immense potential Apnea PH holds in targeting a quality market, particularly millennials with above-average income. The brand possesses a unique appeal and resonates with individuals seeking a meaningful and transfor- mative experience in the world of freediving.

BRAND POSITIONING

Embracing where you fit

Most start-ups who see the world through a completely fresh lens – the way Apnea PH does – are called “challenger brands.” Freediving education doesn’t need to be gently advanced, but radically reinvented – because traditional freediving schools, as they are currently established and operated, are largely inadequate. As I developed the positioning and voice for Apnea PH, I summarized a framework; I think you’ll be nodding in agreement as you read the fundamental distinctions between a hungry and smart- ly opinionated challenger brand, and a lazy and outdated “Goliath” or conventional brand.

LANDING ON WHO YOU ARE

With those principles in mind, I began the development of the Apnea PH strategy and position- ing. The first step was to create a business descriptor that served the dual mission of being a clear and compelling explanation of what the school offers – and, simultaneously, expressing that in a differentiated. Both are essential to successful branding. If you are descriptive but not unique, you will blend into the noise of a crowded market. If you lack clarity, it doesn’t matter how unique your storytelling is.

THE ROAD AHEAD

Overall, I really admire the transformation of Apnea PH’s brand, which I had the opportunity to work on as a brand designer. The case study and total redesign of their brand materials allowed them to reimagine their identity and connect it deeply with the people they serve. Instead of solely being a Freediving school brand, Apnea PH is now positioning itself as a community brand, a shift that has immense potential to propel the business to new heights.

The brand materials I developed for Apnea PH focused heavily on establishing consistency across all communication channels. I dedicated significant effort to ensure that the brand’s materials were enhanced and improved, especially in terms of the content uploaded on their platforms. This cohesive approach in presenting the brand reinforces a strong and unified image.

However, it is crucial for the school to actively uphold its new brand promise of fostering a sense of community for its customers. Failure to deliver on this promise can lead to confusion and dissatisfaction among consumers. To prevent this, Apnea PH should explore additional services and platforms that facilitate meaningful interactions and allow customers and even employees to come together, share their experiences, and contribute their stories.

By nurturing this community, Apnea PH can create a sense of belonging that strengthens its brand and deepens customer loyalty.

BRANDING AND MARKETING CASE STUDY

GREEK HOUSE / COLLEGE THREAD

REMARKS:

Please note that the designs presented in this case study are the only works that have been approved by the client or company to be showcased in my portfolio. Any additional design works or projects completed for Greek House may not be included or displayed without explicit consent from the client or company.

BRAND EVOLUTION FOR GREEK HOUSE

Greek House, a startup founded by two University of Florida students with a limited budget and a vision to simplify custom apparel ordering, has emerged as a remarkable success story. Initially catering exclusively to fraternity houses, the company quickly gained momentum, expanding its reach nationwide and achieving significant growth. However, as the business evolved and diversified, Greek House faced the challenge of maintaining a brand image that aligned with its expanding services. With the transition from a Greek apparel supplier to a tech company catering to corporate brands and athletes, a comprehensive branding and marketing redesign became essential to effectively engage and connect with the evolving target audience. As the brand designer, my role was to blend Greek House’s remarkable journey, simplify their messag- ing, and establish a strong connection with their target audience.

BRAND EVOLUTION

Greek House’s success story began with humble origins, fueled by two college students armed with a mere $500 and a shared goal of streamlining the custom apparel ordering process. Their initial focus on selling shirts to fraternity houses propelled their rapid nationwide expansion, positioning them as one of the world’s fastest-growing startups. However, their brand’s visual identity remained stagnant and failed to keep pace with the business’s evolution. It became evident that Greek House needed a continuous refresh to reflect their transition from a Greek apparel supplier to a dynamic tech company seeking meaningful connections with their target audience.

EXPANSION TO CORPORATE BRANDS AND ATHLETES:

Recognizing the opportunity to diversify Greek House’s client base, I spearheaded the development of tailored marketing campaigns targeting corporate brands and ath- letes. This involved creating specialized marketing collateral, including brochures, pitch decks, and presentations. By highlighting Greek House’s ability to provide cus- tomized solutions, exceptional service, and a strong network, we successfully posi- tioned the organization as a valuable partner for corporate and athletic ventures.

REBRANDING APPROACH

To meet Greek House’s branding and marketing needs, I embarked on a journey to create a compelling and cohesive brand identity. The visual redesign encompassed re- freshing their logo, introducing a modern color palette, and selecting typography that exuded professionalism and versatility. By modernizing their visual identity, Greek House successfully transitioned from a traditional Greek apparel supplier to a for- ward-thinking tech company catering to a diverse range of clients.

MARKETING COLLATERAL

To effectively engage the target audience and convey Greek House’s value proposi- tion, a range of marketing collateral was created. This included landing pages, flyers, presentations, and promotional materials designed to capture the attention of both the Greek community and the corporate and athlete clientele. Each piece of collateral was meticulously crafted to showcase Greek House’s unique services, emphasizing the benefits, quality, and customization options available. The collateral utilized consistent branding elements, visually appealing graphics, and concise messaging to create a compelling and cohesive brand narrative.

EMAIL AUTOMATION

A significant aspect of Greek House’s marketing strategy involved implementing email automation. This allowed for personalized and targeted communication with different segments of the audience. Through automated email campaigns, Greek House could nurture leads, maintain engagement with existing customers, and provide relevant information, such as product updates, promotions, and event announcements. The automation process streamlined the email marketing workflow, ensuring consistent branding and timely delivery of messages.

MARKETING REDESIGN

Alongside the visual rebranding, I developed a comprehensive marketing strategy that aimed to resonate with both the Greek community and the expanding corporate and athlete clientele. This involved creating impactful marketing collateral, including email designs, social media campaigns, and tailored materials targeting corporate brands and athletes. By crafting engaging content and highlighting Greek House’s unique val- ue proposition for each audience segment, we successfully established a strong and meaningful connection with both the traditional Greek market and the new target demographics.

EXPANDING SERVICES

The rebranding and marketing redesign efforts yielded significant results for Greek House. The company successfully embraced its expanded identity, attracting corporate brands and athletes while maintaining its strong connection with the Greek community. The comprehensive branding refresh and targeted marketing campaigns led to increased brand awareness, higher client acquisition rates, and enhanced customer satisfaction. Greek House’s image transformed into that of a dynamic and inclusive organization, allowing them to thrive in a rapidly evolving market.

WEBSITE + BRANDING CASE STUDY

REMARKS:

The passion projects featured in my portfolio are creative design briefs and not actual brands or businesses. These projects were under- taken to explore and showcase my skills, creativity, and passion for design. They serve as examples of my capabilities and dedication to my craft. Any resemblance to existing brands is purely coincidental.

Shannon Lavenia

BRAND EVOLUTION AND DIGITAL TRANSFORMATION

Shannon Lavenia, a visionary entrepreneur, successful published author, and marketing rockstar, has been a prominent figure in the digital space since 2008. This case study showcases the journey of elevating her already established brand to new heights, aligning her online presence with her exceptional expertise and dynamic personality.

THE CHALLENGE

When we began our collaboration with Shannon in 2016, she already had a strong online presence at shannonlavenia.com. However, there was an opportunity to elevate her brand further to:

- Fully align her digital presence with her evolving expertise and services

- Showcase her status as a published author and marketing expert

- Create a cohesive brand identity that matched her dynamic personality

- Develop a high-converting digital ecosystem to support her business growth

THE JOURNEY

2008-2015: Establishing Online Presence

Shannon had already made her mark online, building a solid foundation for her brand and business.

2016-2020: A Brand That Thrived Through Adversity

When we began working with Shannon Lavenia in 2016, her expertise was undeniable, but her digital presence needed refinement. Our challenge was to create a brand identity and digital strategy that would truly reflect Shannon's evolving services and effectively convert visitors into clients. Little did we know how crucial this work would become.

In 2019, Shannon faced a life-changing diagnosis: Stage 3 Breast Cancer. But thanks to the brand foundation we had already established, her business didn't just survive – it thrived.

"When I was diagnosed, I realized I needed to find a way to operate my business without me," Shannon recalls. "I couldn't walk away from my clients or the income, but I needed to walk away from the time obligations and stress."

The brand and systems we had put in place allowed Shannon to step back and reassess her business model. She was able to streamline offers, create online automations, and establish robust pipelines for lead generation and sales.

The result? "In one year, my business 3x'd while I took months at a time off for treatments and healings," Shannon shares. "It was truly magical."

This success was built on the strong brand foundation we had created. The cohesive identity, engaging content, and effective conversion strategies we had implemented meant that Shannon's business could continue to attract and serve clients, even when she couldn't be present day-to-day.

Our work with Shannon demonstrates the power of strategic branding:

- A well-defined brand can operate independently of its founder

- Automated systems can maintain business growth during personal crises

- A strong digital presence can generate passive income streams

Shannon's story is a testament to the importance of building a brand that's bigger than any individual. It's about creating a business that can weather any storm and continue to serve its audience, no matter what challenges arise.

As we continued to refine Shannon's brand, her personal journey became an integral part of her message, further strengthening her connection with her audience and solidifying her position as a resilient and innovative leader in her field.

2021-Present:

Digital Transformation and Scaling

The most recent phase of our collaboration has been transformative, creating:

-A beautifully designed, high-converting website that truly speaks to her brand

-Robust marketing automation systems for business growth

-Customer acquisition funnels to attract high-quality leads

-Nurturing sequences for lead conversion

-An affiliate program to expand reach and impact

THE RESULTS

The brand evolution and digital transformation have yielded impressive results:

1. Significant increase in speaking engagements and media appearances

2. Substantial growth in course enrollments and coaching program participants

3. Expansion of Shannon's influence in the marketing and entrepreneurship space

4. Creation of a business that "funds freedom" through automation and systems

KEY FEATURES OF THE NEW DIGITAL ECOSYSTEM

1. Stunning Visual Design: The website now truly reflects Shannon's expertise, brand personality, and status as a published author and speaker.

2. High-Converting Sales Funnel: Implemented a "$100k/month automated sales system" capable of generating 10-20 fresh, inbound leads daily.

3. Marketing Automation: Streamlined customer communication and nurturing processes.

4. Coaching Programs: Showcased various coaching programs designed to produce results for clients.

5. Content Strategy: Developed a blog featuring valuable insights on business growth, client management, and success stories.

Call-to-Action Optimization: Strategically placed CTAs for booking strategy sessions and accessing valuable resources.

CONCLUSION

The transformation of Shannon Lavenia's brand and digital presence demonstrates the power of strategic design and marketing automation, even for an already successful entrepreneur. By creating a cohesive brand identity that truly captures Shannon's expertise and personality, we've not only enhanced her online presence but also significantly boosted her business outcomes.

This case study exemplifies our ability to take an established brand to the next level, creating a fully optimized, high-converting digital ecosystem that attracts customers, creates brand advocates, and allows the business owner to "make more money in less time.

PASSION PROJECTS

REMARKS:

The passion projects featured in my portfolio are creative design briefs and not actual brands or businesses. These projects were under- taken to explore and showcase my skills, creativity, and passion for design. They serve as examples of my capabilities and dedication to my craft. Any resemblance to existing brands is purely coincidental.

CREATIVE BRIEF

LOTS OF LOVE

OBJECTIVE:Create a captivating and enchanting logo and tissue paper design for “Lots of Love,” a fictional florists business. The design should evoke the essence of romance and warmth, capturing the spirit of Valentine’s Day and celebrat- ing the beauty of love through stunning visuals.

CREATIVE BRIEF

LULLA

OBJECTIVE:Create a modern and youthful visual identity for “Lulla,” a lip balm brand. The design should exude a friendly and trustworthy vibe, appealing to a young target audience. Infuse the brand with a sense of playfulness and freshness, ensuring the visual elements reflect the product’s nourishing and refresh- ing qualities.

CREATIVE BRIEF

SERENE

OBJECTIVE:Create a vibrant and captivating visual identity for “Serene,” a swimwear brand known for its bright and bold designs. The goal is to develop a fresh and eye-catching logo and packaging elements that reflect the brand’s essence of freedom, joy, and confidence, enticing customers to embrace their inner beach spirit.

Creative Lead for Brand Development & Web Design Excellence